Home Staging

Staging works.

Staging your property ready for sale allows potential buyers to imagine themselves living in the space. A beautifully-styled home will encourage emotional connection, and demonstrates the property is ready to move in to, putting potential buyers at ease and making them feel comfortable.

A report from the Home Staging Association in 2021 showed “60% of agents agree that a staged property increased the property value compared to a non-staged one, and 67 per cent of agents agreed a staged property sold faster than a non-staged one.”

Home staging services from Ester Ford. A fireplace with vase, dried flowers and candles

Selling an empty property?

If a property is empty it can be really hard to get a sense of space and proportions, and for a potential buyer to be able to imagine their life in that space. Staging not only creates more inspiring photography enticing potential buyers to request to view, but also helps potential buyers connect with a space whilst viewing.

shelfie for an unfurnished home staged for sale on the property market
Home staging and interior design services from Ester Ford, making an unfurnished home look lived in and loved.

Case Study

HENGROVE, BRISTOL BS14

This home, a two bedroom 1930s terraced property was on the market for 5 months with minimal interest and no offers. Even after a price reduction potential buyers were not interested in viewing the property. The home was unoccupied and unfurnished apart from one bedroom with a minimal amount of furniture. The home had loads of potential with great-sized rooms but without staging it was impossible to gauge the amount of space or to imagine living in the space or making it your own.

I did a partial staging with focus on the living room and large master bedroom, but I added small touches to the kitchen, bathroom and hallway.

home staging, antique dresser with 'hello sweet pea' print and a framed artwork and wiggly mirror with contemporary balck edge
home staging UK, a comft looking bed with golden hour light streaming through the window
case study of a home staging project in Bristol
living room coffee table detail, home staging

Selling homes means I get an insight into people’s interior style, and in to what interiors attract potential buyers. I really enjoy seeing how people have made these properties home, and what their homes say about them. There are many interiors enthusiasts in the city I call home, so I’m spoilt with the amount of great design I see!

Having renovated my own home I also enjoy seeing the bigger projects people have undertaken and how they can transform a house into a home that works best for them.

It is for these reasons I am passionate about the benefits of home staging, preparing a house for sale and showing it in it’s best light gives it the best chance of finding the best possible buyer.

Let’s work together